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Limited edition color cosmetics have been selling out online in minutes in previous run.
September 12, 2017
By: Melissa Meisel
When it comes to color cosmetics, Pat McGrath is peaking at master status. Now, the former global director at CoverGirl is the new beauty editor-at-large for British Vogue and recently was the first makeup artist to receive the CFDA Founder’s Award. But there’s more—she’s launching her first permanent cosmetic collection in stores and online; this follows limited edition runs that sold out in seconds! The Pat McGrath Labs Unlimited Edition debuts 12am EST Saturday, Sept. 16, 2017 on patmcgra...
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